A Consumers Protection PROTECTION OF CONSUMERS WHO ARE HARM DUE TO PURCHASING NON-ORIGINAL SHOES IN E-COMMERCE

Abstract

Technology opens the world's eyes to a new world and a world business network that is without borders. However, internet technology has succeeded in changing patterns of social interaction, namely business, economic, social and cultural interactions. Starting from there, the internet has made a huge contribution to society, companies/industry and government. The presence of the internet is considered to support the effectiveness and efficiency of company operations, especially its role as a means of information needed by a business and other forms of business entity or institution. One of the significant developments in internet technology is online buying and selling transactions or e-commerce. Online shopping has become a common thing in people's lives today. Electronic commerce is the buying and selling of products or services through electronic systems such as the internet and other computer networks. This term can cover all online processes such as sales, delivery, service, marketing and payment. The formulation of the problem that will be discussed in this research is how to protect consumers who are harmed by purchasing shoes that are not original on Tokopedia E-Commerce, and what is the responsibility of business actors in selling original shoes which leaves losses for consumers. The research method used by the author in this thesis is normative juridical, using library data collection methods, conducting studies of statutory regulations and books. From the research results, it can be concluded that the form of protection for consumers who are harmed by purchasing shoes is not original to Tokopedia e-commerce, namely: Consumers can demand compensation from business actors; Consumers can report to the police if there is a criminal element because they have committed fraud; If the violation is more serious, the business license can be revoked by Tokopedia and may not be allowed to do business in E-commerce again. And the responsibilities of business actors when selling original shoes that leave losses to consumers, namely: providing compensation, compensation and/or replacement if the goods and/or services received do not comply with the agreement; Can be criminally prosecuted for providing false information.